About

About Visit Encinitas CA

Visit Encinitas is a nonprofit organization dedicated to promoting tourism across Encinitas’ five distinct communities. We are committed to supporting local hospitality and tourism-related businesses through strategic marketing efforts and meaningful collaborations.

The Encinitas Chamber of Commerce Board of Directors governs both the Chamber and Visit Encinitas. By sharing staff and resources to ensure fiscal responsibility, both entities effectively promote the economic growth and vitality of our city.

Our mission is to provide both visitors and residents with exceptional service and the most up-to-date information about our unique seaside town. Whether you’re seeking the best surf spots, pristine beaches, perfect accommodations, scenic hiking trails, or immersing yourself in the vibrant art scene, eclectic boutiques, craft breweries, and delectable dining options—Visit Encinitas is your ultimate resource.

Our knowledgeable staff is on hand to answer your questions, provide area maps and directions, and keep you informed about current events and must-see attractions in the city. Additionally, our website, www.visitencinitasca.com, offers a comprehensive guide to exploring Encinitas’ five unique communities. Discover, explore, and fall in love with Encinitas—one click at a time!

Sherry Yardley, CEO

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Sherry Yardley is a dedicated community leader with a passion for fostering growth and collaboration within Encinitas.

As a key figure in the Encinitas Chamber of Commerce and Visitor Center, Sherry works tirelessly to support local businesses, drive economic development, and enhance the vibrant culture of the region. Her commitment to community service extends through her involvement with the Encinitas Rotary Club, EcoFest and various local initiatives that aim to create a stronger, more connected city. With a focus on creating impactful partnerships, Sherry’s leadership continues to inspire growth and prosperity throughout North County.

Introduction from the CEO

Welcome to Visit Encinitas CA

Nestled along the picturesque coastline of Southern California, Encinitas is a vibrant seaside town known for its rich culture, stunning landscapes, and welcoming community. Whether you’re drawn by our world-class surf breaks, scenic beaches, or the eclectic blend of art, shopping, and dining, Encinitas offers something for everyone.

At Visit Encinitas CA, we are your trusted guide to experiencing all that our beautiful town has to offer. We aim to make your visit as enjoyable and memorable as possible by providing you with the best resources, insider tips, and a warm, friendly welcome.

Explore our five unique communities, each with its own distinct charm and character, and discover the hidden gems that make Encinitas a beloved destination for both locals and visitors alike. Whether you’re here for a day or a lifetime, let us help you uncover the magic of Encinitas.

Welcome to Encinitas ~ Where Summer Never Ends.

Sherry Yardley
CEO Visit Encinitas

Carol Knight, Director

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A resident of Encinitas for more than 20 years, Carol applied her 30+ years of public relations, promotions, and events experience to help drive the launch of Visit Encinitas. Her love and enthusiasm for the city, the community, its businesses, and visitors is always on display and she is happy to promote Encinitas as a destination and share her favorite hidden gems.

On the weekends, she loves exploring the trails of Olivenhain, the local beaches, and having a leisurely brunch on the patio at one of Encinitas’ many restaurants.

Michael Glenn, Tourism and Board of Directors Liaison

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Michael Glenn is an avid surfer, marketer, and long-time Encinitas resident. He serves on the Board of the Encinitas Chamber, the Economic Development Committee, and Chairs our Tourism Committee.

Michael was instrumental in the creation of the Visit Encinitas brand. Understanding that by inviting visitors to share in the many wonders of our coastal community, it also helps support local businesses and residents. He has long championed Encinitas as a vacation destination and the Visit Encinitas website is the crown jewel of those efforts.